AI for Growth

The six steps

1. 01

   Step 1: Real estate

   Control your real estate: your domain name, your website, your digital footprint.

   Published10 September 2026

   • Read the article (opens on Substack in a new tab)
   • Designing a personal or professional website from scratch

2. 02

   Step 2: Topic

   Find your topic. You are expert at something: refine what that is, and turn it into something you would be happy to share publicly.

   Published24 September 2026

   • Read the article (opens on Substack in a new tab)
   • Use Find Your Topic

3. 03

   Step 3: Voice

   Find your voice. Use your writing and your edits to build a reusable voice prompt, so AI gives you drafts you can make your own.

   Published14 October 2026

   • Read the article (opens on Substack in a new tab)
   • Use Find Your Voice (opens on Claude in a new tab)

   Eight questions. About 10–15 minutes. Sign in to Claude to generate your guide.

4. 04

   Step 4: Content

   Content creation strategies, and some real truths about the amount of time this will take.

   Published29 October 2026

   • Read the article (opens on Substack in a new tab)
   • Use Blotato (opens on Blotato in a new tab)

5. 05

   Step 5: Audience

   Understanding your audience, and the best way to communicate with it.

   Tool ready, article to come

   • Use Find Your Audience (opens on Claude in a new tab)

   Seven steps. About 30 minutes. Sign in to Claude to generate your audience.

6. 06

   Step 6: Distribution

   How to reach the people you want to reach, and what each major platform is and is not good for.

   Published29 October 2026

   • Read the article (opens on Substack in a new tab)
   • Use Blotato (opens on Blotato in a new tab)

Everything published

The whole publication, newest first. Posts open on Substack.